Telcell Wallet
Intro
Rebranding and development of Armenia's financial operator ecosystem
Telcell Wallet, an Armenian e-wallet, was tasked with reflecting strategic constants in its identity. It was important to reflect the archetype of the sage and magician. The logo consists of a number 1, representing leadership, and a square, symbolizing a pixel. The visual language conveys digital transformation and the transition from analog to electronic formats. The identity is flexibly adaptable to different proportions and media, yet always remains recognizable. Telcell Wallet also developed signature 3D objects that effectively serve communication and image purposes. Made at LINII Role: Creative Director
