M.Video
Intro
Rebranding of the leading Russian retailer of electronics and household goods
In 2023, M.Video, a top-ten global electronics retailer, celebrated its 30th anniversary. This anniversary and market changes prompted the retailer to undertake a major transformation, revising its positioning, logo, corporate identity, and communications, as well as finding a visual solution for the combined M.Video-Eldorado brand. We proposed the Heritage visual concept, which will allow the brand to maintain its audience and brand recognition while appearing more modern and technologically advanced. We retained the iconic "M," which hasn't been updated since 1994, making it a defining element of the brand and part of the brand pattern. The project included the development of navigational product offers, UN layouts, digital communications, offline and online vendor communications, entrance areas, signage, and the streamlining of the unified style of the two M.Video-Eldorado brands. Made at LINII Role: Creative Director
