Magnit OMNI
Intro
Development boost: reinvention of Magnit OMNI employer brand
Magnit OMNI is a team of ambitious e-commerce leaders changing the face of retail. We developed an identity that reflects the idea of constant development and energy through signature dynamic gradient graphics, a red-glowing photo style, illustrations, and confident typography. The new style maintains a nod to the parent brand while presenting the sub-brand as more technologically advanced, modern, and dynamic. We also developed digital materials, merchandise, principles for separating communications messages for different audiences, and a brand book. Made at LINII Role: Creative Director
