Tasty Coffee

Tasty Coffee is not only a production facility located in Izhevsk but also an entire ecosystem for wholesale and retail customers. The brand is developing multi-channel and diversified sales channels, building a true online and offline coffee community. Tasty Coffee approached the agency with the task of modernizing its identity. When developing the identity, it was decided to preserve the brand's DNA, consisting of a familiar logo and the contrasting black and white corporate colors. The metaphor of the development of coffee culture is reflected in the dynamic signature font, specially developed for the brand. The font can vary not only the width and weight but also the letter height. This flexibility makes the typography unique and recognizable. The project also included developing the tone of the brand's verbal communication. Made at LINII Role: Creative Director