Moonfish

Moonfish brand produces protective films, adapters, chargers, and connectors. They are sold at affordable prices exclusively through the re:Store retail chain. The task was to develop a packaging design system that stands out from competitors. The design features a dark background with a pattern of dots applied using UV varnishing—a metaphor for a starry sky, tying into the cosmic theme embedded in the name (Moonfish—"moonfish"). The entire packaging system uses a modular structure and scales easily for new product types. For user convenience, all key product specs are placed on the front panel. Each product line also has its own distinctive color for easy category navigation. Made at LINII Role: Art Director, Designer