Beethoven
Intro
An updated brand for a chain of pet stores
The Beethoven pet store chain contacted the agency to update its brand. The logo had remained unchanged since 1995. The new horizontal logo, featuring the symbol of Beethoven's St. Bernard from the famous film and cat silhouettes, makes the brand more distinctive and modern. The identity retains the oval shape, symbolizing the pets as the center of attention, and the recognizable colors — emerald and red. A verbal style was developed with the slogan "We understand your pets," creating an emotional connection. The update emphasizes the company's professionalism, care, and innovative spirit, making the brand vibrant and memorable. Made at LINII Role: Creative Director
